ABOUT US

Passionate & experienced.

Ready to help transform your home.

For over 10 years, we’ve been creating beautiful, considered spaces that truly embody our clients and their lifestyle.

Based in Willoughby, on Sydney’s North Shore, our studio specialises in highly personalised residential renovations and new builds. We don’t have a distinct style. We follow the visual language that speaks to you, so every project is bespoke.

We can support you for just one step or throughout your whole renovation journey.
DESIGN APPROACH

Considered designs.

Crafted with you in mind.

At Prime Group Renovations, design goes beyond the appearance of a space. It’s about working closely with you to problem solve, create and sculpt a home that feels personal. Together, we’ll explore your style and embrace it through a range of textures, colours, and materials before weaving them into your home. Everything we design strikes a beautiful balance between form and function – making a stunning, considered space that’s bespoke to you and your lifestyle.

Our team have designed homes in all styles, from modern to traditional, coastal to art deco and everything in between. Whatever your taste, we can help make your house your perfect home.

Take a look at some of our recent design work by style:

Art Deco

Hamptons & Coastal USA

Mid Century Modern

Modern

DESIGN APPROACH

Considered designs.

Crafted with you in mind.

At Prime Group Renovations, design goes beyond the appearance of a space. It’s about working closely with you to problem solve, create and sculpt a home that feels personal. Together, we’ll explore your style and embrace it through a range of textures, colours, and materials before weaving them into your home. Everything we design strikes a beautiful balance between form and function – making a stunning, considered space that’s bespoke to you and your lifestyle.

Our team have designed homes in all styles, from modern to traditional, coastal to art deco and everything in between. Whatever your taste, we can help make your house your perfect home.

Take a look at some of our recent design work by style:

Art Deco

Hamptons & Coastal USA

Mid Century Modern

Modern

DESIGN PROCESS

A proven design process.

Developed from experience.

Every project we undertake is uniquely tailored to your needs and dreams. Our commitment to our five-stage design process ensures every space receives a design plan that is considered, personal and results in a home like no other.
STAGE 1 — DISCOVERY & CONCEPT
Together, we’ll delve into your style cues, lifestyle, and goals for your home. From here we can outline any floor plan improvements, as well as the scope of work and budget.

Next, we curate a design mood board of visual references specific to you and the home you're dreaming of. You’ll be able to discuss this board with the team alongside the initial floor or sketch plans.
STAGE 2 — DETAILED DESIGN
After making sure you love the creative concept, we begin to refine. Together, we’ll explore materials and finishes suited to your taste, lifestyle and budget and develop highly detailed floorplans, elevations, electrical and lighting plans and more. You’ll also get to see what the finished space will look like through photorealistic 3D renders of your proposed home.
STAGE 3 — DOCUMENTATION
It’s time to combine all the detailed specifications, building plans and your catalogue of fittings and fixtures together to provide a complete set of documentation that a builder can accurately quote and build to. This is a critical step in the renovation process to ensure quality construction. Providing builders with this level of detailed design will prevent expensive build variations, and a time intensive, stressful build process.
STAGE 4 — CONSTRUCTION SUPPORT
The home you’ve dreamt of is underway. We’ll meet builders with you on-site at key construction stages to ensure the integrity of the design is upheld. We will also support with stone selection, tile placements and the many other decisions required within the construction stage. Uniquely, we also provide budget management support and advice throughout this process – making sure the project is as stress-free as possible.
STAGE 5 — FURNITURE & STYLING
It’s time for the finishing touches and our furniture and styling specialists are here to help you select furniture, soft furnishings, art and window treatment plans for your entire home. Through our extensive experience and meticulous furniture floor plans, we ensure the final selections for your home perfectly fit the space and design intent of the room. We will also source unique and bespoke pieces for your home and manage the delivery and installation – so you can walk right into a finished home.
3D RENDERS

Experience your dream home.

Before it’s built.

Combinations and variations of colour, material, proportions, finishes and texture all deeply impact the look and feel of a space. To help visualise style choices, we have an in-house team of experts to create photorealistic 3D renders and digital walkthroughs of your home. So, you can be assured that every decision you make in the design journey is the right one.
4
2
TESTIMONIAL
“We are so in love with the outcome & can’t wait to renovate the rest of our home.”

Dawn, Summer Hill